Tuesday 29 October 2013

The Trend Industtry: WGSN

WGSN.....
The trend company cover a fast range of different consumers:
  • womenswear
  • menswear
  • childrenswear
  • graphics
  • sportswear
  • accesories
     
"WGSN was launched in 1998 as a trend forecasting service for the fashion and design industries, providing trend forecasting and analysis to the largest and most influential businesses in the world. Today, WGSN is the world's leading fashion forecaster, with over 300 editorial and design staff in offices throughout Europe, Asia, North and South America and the Middle East."
 
'WGSN provides fashion and design businesses with the intelligence to drive commercially successful products and services'

WGSN empowers businesses to:
• Anticipate future trends
• Increase speed to market
• Make informed decisions
• Drive productivity and supply chain efficiencies
• Reduce travel costs
• Minimise investment risk and maximise ROI
 
 
S/S 14 catwalks: key vintage print inspiration
 



  • Romantic florals: subtle florals with a romantic, dreamy feel inspired by chintz blooms and vintage wallpaper arrangements create an ultra-femine print direction for the womenswear market
  • Fresh folk florals: simple duo colour and silhouette style update folk florals for a fresh springtime direction
  • Retro florals: inspired by the 1960s and 1970s, bold florals have a fresh, playful and retro feel this season, with an emphasis on simple, hand-drawn blooms in medium scales and pop-bright colourways
  • Nautical: painterly brushstokes, abstract textures and cute motifs influence an energetic spring/summer 2014 nautical print direction
  • Marble textures: 1980s-style abstract, marbleised surfaces and fluid textures inspired by nature's geology create a new graphic surface pattern story for contemporary womenswear






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